Music industry Mogul Simon Fuller has his sights on taking things to 'higher heights' with his vision of incorperating a songwriting competition in the pop idol show and producing it for the next 'American Idol' to sing.
Pop Idol - despite being a cultural phenomenon has had more failures than success, in terms of producing 'winning hit-making artists'. The successes of artists such as Kelly Clarkson and Carrie Underwood are a display of what the show 'can' produce - but on the whole there is more hype then musicianship.
Still, this won't stop Fuller from world domination. He's approach has always been one to admire - regardless of whether you like his public persona, or indeed despise the man.
Check out the article here. (below)
Calvin
THE Mogul Who Swallowed Pop Culture is perched in his office high abovebustling Sunset Boulevard, scheming. His groundbreaking project is thebehemoth that has come to rule not only television, but also much ofthe entertainment landscape.
Butif you thought Simon Fuller, the British creator of "American Idol,"would be sitting back by now celebrating his success, think again.
"I'm hungry," he says, and he's not talking about his next meal.
Nextitem on his agenda: taking the unscripted talent show to, yes, evenhigher heights, this time with a songwriting competition that will beincorporated into the show and produce a song that will be sung by thenext "American Idol."
After that, he plans to revolutionize the entertainment arena furtherthrough his production company, 19 Entertainment, and otherpartnerships. He wants to start using unique strategies that, in hisview, will change the way talent is developed and exposed.
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Source www.latimes.com / by Greg Braxton, Times Staff Writer
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